"While the Victorian concept of 'taste' as a synonym for 'good taste' has moved into this century and is frequently expessed, it is also understood simply as a component of the compex interaction between society and the material world."
"desires and aspirations of the general public"
1930s: "British public`s taste decisions ata that time were characterized by caution and moderation."
Art Deco: cigarette
"This is often explained by the fact that it made overt references to luxury and extravagance during a period of economic depression thus providing a form of escapism for the public."
"Art Deco also penetrated the architectural environment...to symbolize efficient, exciting life-style...could be found in countless suburban homes"
Streamform: "jazz modern style...aerodynamic experiments in transport...mechanical and electrical products"
Contemporary: "modest proportions, simple lines, well-bred elegance"
Pop: "ideas which the public accepted without question but which had been stumbling blocks for the design propagandists...sex and power...symbolic liberation"
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